Big Green: Env. Marketing Claims - FTC review

[Melissa.Vernon at interfaceflor.com]

In light of an earlier question regarding post-industrial recycled content,
I wanted to forward this announcement from the Federal Trade Commission.

The FTC is now accepting comments on it Gudies for the Use of Environmental
Marketing Claims.   This is a great opportunity to provide examples of
claims that do not meet FTC guidelines, push for better definitions of
post-industrial/pre-consumer recycled content, comment on misleading claims
of products being "recyclable" yet have no infrastructure for reclaiming
and recycling those products.  The guidelines have not been revised since
1998, and as you know, the green movement has grown dramatically since then
and marketing of green claims has also escalated.  Comments are being
accepted until February 11th.

The FTC is also specifically interested in claims on carbon offsets and
renewable energy credits.  These comments are due January 25, 2008

Press Release: http://www.ftc.gov/opa/2007/11/enviro.shtm
Request for Comments: http://www.ftc.gov/os/2007/11/P954501ggfrn.pdf


Melissa Vernon
Director of Sustainable Strategy
LEED Accredited Professional
InterfaceFLOR
t  404.518.3873
melissa.vernon at interfaceflor.com
www.interfacesustainability.com
www.interfaceflor.com